The Good South

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About Us


We're a couple of Southerners who met and became fast friends out of college.

We were fortunate to grow up in Mississippi and were raised with Southern values.

We grew up immersed in the values of hard work and passion, learned the importance of helping others, and we were taught that a man's life must be grounded in integrity.  These Southern values are the cornerstone of The Good South.  

We're passionate about the South and her people, and we put that passion into our products.  With every bow tie, necktie, t-shirt, hat, and everything we do, we hope to convey our love for the South.  

Our products are made carefully by Southern hands, and we are thrilled to share The Good South with you.